I was doing research for my English report on McDonald's and I found something very interesting in the investor relation part of the corporate's website. We all know McDonald's, I know that for a fact, so I won't bother present the company.
So as I said, in the investor relation section, you can find a blog where investors, employees and everybody else can comment. Not on all the strategy but only on the Corporate Social Responsablity - i.e. CSR. This blog apart from the fact that it is really badly presented, is very interesting because we can see a personnal insight of the firm.
However, the blog is made by McDonald's Vice-President and the employees working on CSR policy. Therefore, we can ask ourselves if it is really an open conversation. The second point I will make is that comments are non-existent. Sometimes on one article you can find one or two comments but not much. We can ask ourselves if the comments are not moderated by the company. On a blog, you can erase comments. So do McDonald's want to give an impression of discussing but is not in fact ? I do not have the answer to this question.
I think also that the blog is not really important and deals only with CSR policy. The next step should be a blog on the policy and the strategy of the company. But is McDonald's ready to go a step further ? Is any company ready to leave investors discussing the strategy with the firm freely ? It will probably end the public quoted company like we know them because ownership and control would be brought together. However, it is a idea to solve the agency problem always existing in those company.
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hello julien, i am Mag a new reader of your blog. I find that very interressant to speak about the world and on the financial problems we are facing. concerning your aricle about MC DO, I follow go to see its blog and i am agree with you. May be a change is obvious on its policy! hold me informed. kiss
Hi Julien!
I think your article highlight an important aspects of the blogs and maybe a real limit to this mean of communication! The blogs permit to argue on different topics and to give us the liberty to give our point to others. However, the admninistrator of a blog can easily delete some comments. Thus, I think that it is totally normal that the McDo's employees don't use their company's blog, they are surely thinking that if their comments are judged inappropriate and risky for the company image, they will be erased. I think that using a blog to give the opportunity to the employees to talk about their company is a really good idea, but it must be run by an employee representant and not the vice president of the company!
Really interesting article!
I totally agree with you marc and you raise an important point there. The company should have been managing the blog but with a worker representant.
Thanks Mag very kind of you !
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